Business Ethics
What has the COVID pandemic taught corporate America about doing business during a global crisis? Between 2020-2022, the COVID-19 crisis forced a fundamental shift of work and life around the world – and impacted the U.S. greatly. Some reports indicate that the pandemic affected the lower socioeconomic sector the most and a lot of the blame has been placed on businesses. What are the ethical implications for businesses to support local communities in times of crisis? How did some companies flourish and some fail to meet these ethical challenges?
Business Law
From Hollywood to the White House, the issue of wage gaps is a hot topic. The U.S. Women’s Soccer team won a huge U.S. Supreme Court case trying to “right past wrongs” and close this gap. The idea of “equal pay for equal work” has been the law for decades but disparities persist, and a renewed focus on pay equity is creating new laws and regulations in states around the country. Research a recent case that shows how companies are meeting these challenges. What legal issues did they face and what was the outcome? Do you agree with the outcome? Why or why not?
Business Presentation
After two years of working remotely, workers are questioning office life. What was once normal culture to work 8-5 in an office five days a week, shifted to entirely remote for many businesses when the pandemic started. With the end of the pandemic, businesses are now faced with re-evaluating their office policies. Develop a presentation that discusses the benefits and drawbacks of working entirely in the office, having a hybrid model, and working entirely remote. Provide your recommendation on which policy you would implement.
Business Sustainability
Many businesses today are analyzing their environmental, social, and governance (ESG) metrics to report on their sustainability practices. Review an ESG report for a company near you and summarize their practices. Research other potential strategies they could implement in each of these areas and provide recommendations.
Desktop Publishing
Over the past two years, we have seen a change in the way we do business, attend classes, and join extracurricular organizations. Many colleges have increased their online class schedules. This may have forced many FBLA Collegiate chapters to reassess how they hold meetings and schedule events. How can FBLA Collegiate have an online presence at your college? How can you promote FBLA Collegiate to students only taking online classes at your college? How can you bring together the online and in-person students at your college? Create the following to address the above concerns and/or other solutions to this situation:
- An infographic that addresses the different modalities of how students can be involved in your FBLA Collegiate chapter in-person or online.
- A brochure that promotes changes to your chapter format.
- Using Canva, InDesign, Piktochart, Publisher, or another tool of your choice, create a presentation that promotes how students can be FBLA Collegiate members online and/or in-person.
Digital Media
You have been given the task of creating a marketing video promoting your hometown. The video should include all that you believe to be the best attributes of your hometown (examples: local retail shops, restaurants, unique places for someone to visit, etc.). Multiple digital media techniques should be used in a seamless manner that tells the story of your hometown.
Emerging Business Issues
Our next global crisis coming out of the pandemic is mental health. Researchers are seeing mental health statistics at record low ratings. Are businesses doing enough to address mental health in the workforce? Discuss the affirmative and the negative using examples.
Future Business Educator
All business decisions create incentives but sometimes cause spillover effects or unintended consequences. As a high school business teacher, create a unit plan that addresses an unintended consequence within business decision making as part of an introductory business management course.
Social Media Marketing
The social media landscape is changing and expanding to include new platforms. A small business that currently only uses Facebook and Instagram asks your advice on which new platform(s) they should use to reach their audience and how to launch their brand into the conversation. Make a recommendation and a launch strategy complete with applicable content to meet the goal.
Strategic Analysis & Decision Making
“Rivian is one of the EV startups with unique vehicle design, proprietary skateboard vehicle platform, battery technology and financial funding from big companies such as Amazon and Ford. The company gained a lot of attention from automotive companies when it showcased its electric pickup truck (R1T) and SUV (R1S) in the 2018 LA Auto Show. Rivian is both an automotive and technology company with a vision to change consumer perception of electric vehicles. Some of the unique features of Rivian’s vehicles are design, real off-road capabilities, 400+ miles range, and 0-60 mph acceleration in just 3 seconds.” (Market Insider, January 2020)
Utilize a subset of the following strategic tools to develop a recommended strategy to take advantage of the strengths of Rivian or negate the weaknesses of Rivian. You will present the recommended strategy and the analysis utilized to develop the strategy. Tool options include but are not limited to:
- External Analysis: Macro Environment, Industry Environment, Competitive Analysis
- Internal Analysis: Financial Analysis, SWOT Analysis
- Strategy Formulation: Vision, Mission, Goals, Objective Analysis, Market
- Demands Analysis, Business Strategy Options Development
- Strategy Recommendation
- Strategic Recommendation Implementation Issues
Website Design
You have been asked by your local Chamber of Commerce to develop a website for them that will promote the food truck vendors in your city. The Chamber has designated a certain area of the city for all food truck vendors to park. The website should promote this area as “Food Truck Alley” for your city. The website should include the following elements:
- A header that promotes ‘Food Truck Alley’
- It should list all the different food truck vendors
- It should list the menu for each food truck that will be located in Food
- Truck Alley
- Navigation Menu
- Form to submit online ordering
- A calendar or schedule element or page